Tourism Restart and Recovery Plan

  • Moving beyond COVID19

    The COVID-19 pandemic of 2020 has caused massive disruption to tourism businesses and destination marketing everywhere. This course is designed to steer the user from crisis to recovery, guiding the student through the steps needed to rebuild tourism and develop an effective plan to move forward.

  • Who is this course for?

    The course is aimed at those working in governments, official tourism boards and associations, tourism businesses and other key players in the tourism eco-system. It provides the tools and essential guidance to understand the opportunities and challenges the tourism industry is facing, and explains how to execute a comprehensive tourism recovery plan.

  • What will you gain from it?

    Using a combination of theory, global examples and case studies, course participants will learn key strategies to successfully segment the market in the new normal era, domestic and international strategies to stimulate demand and key considerations to reopen destinations and rebuild travel and customer confidence.

Course Content

Module 1: From tourism and travel crisis to recovery and rethinking management

  • COVID-19 impact on the tourism sector

  • Re-thinking and transforming the tourism sector

  • Adjusting the business model to meet near-term challenges

  • Moving from crisis to recovery management strategy

  • Government's role in helping the tourism sector reopen successfully

  • The role of data analytics

  • The importance of communications

  • Restoring and rebuilding traveller confidence

Course Content

Module 2: Preparing a comprehensive tourism recovery plan

  • Key elements of a recovery strategy

  • The eight pillars strategy of a comprehensive tourism recovery plan

  • Tourism Boards & Business: Working together

  • Expanded ecosystem strategy

  • The importance of brand and business repositioning for growth

  • Case studies: selected countries recovery plan strategies

Book now

For all bookings made by 31 January 2021, a 25% discount applies - so what are you waiting for? The code you need is EBD25

Secure your place now