Providing accessible learning

Being as close to the air travel market as we are means we understand what those working in the industry need to know. Our OAG accredited training courses bring together expert practitioners from MIDAS Aviation and our Partners as they share knowledge and skills. These online courses provide accessible learning to those working in travel and tourism anywhere in the world, and providing a simple and cost-effective way to stay up-to-date, learn new things and be challenged to bring new insights and strategies to day-to-day work. Throughout we bring the latest of data in our insights, mostly sourced from OAG, provider of the world's most comprehensive air travel database. Consequently, we have developed our online courses in discussion with OAG and each participant will receive an OAG accredited certificate on completion of the course. On completion of the course, you will also be entitled to a complimentary 30-minute Q&A with the instructor.
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John Grant tells you more about what's involved in this short video.

Tourism Restart and Recovery Plan

  • Moving beyond COVID19

    The COVID-19 pandemic of 2020 has caused massive disruption to tourism businesses and destination marketing everywhere. This course is designed to steer the user from crisis to recovery, guiding the student through the steps needed to rebuild tourism and develop an effective plan to move forward.

  • Who is this course for?

    The course is aimed at those working in governments, official tourism boards and associations, tourism businesses and other key players in the tourism eco-system. It provides the tools and essential guidance to understand the opportunities and challenges the tourism industry is facing, and explains how to execute a comprehensive tourism recovery plan.

  • What will you gain from it?

    Using a combination of theory, global examples and case studies, course participants will learn key strategies to successfully segment the market in the new normal era, domestic and international strategies to stimulate demand and key considerations to reopen destinations and rebuild travel and customer confidence.

Course Content

Module 1: From tourism and travel crisis to recovery and rethinking management

  • COVID-19 impact on the tourism sector

  • Re-thinking and transforming the tourism sector

  • Adjusting the business model to meet near-term challenges

  • Moving from crisis to recovery management strategy

  • Government's role in helping the tourism sector reopen successfully

  • The role of data analytics

  • The importance of communications

  • Restoring and rebuilding traveller confidence

Course Content

Module 2: Preparing a comprehensive tourism recovery plan

  • Key elements of a recovery strategy

  • The eight pillars strategy of a comprehensive tourism recovery plan

  • Tourism Boards & Business: Working together

  • Expanded ecosystem strategy

  • The importance of brand and business repositioning for growth

  • Case studies: selected countries recovery plan strategies

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Booking before 31 January gives you 25% off - what are you waiting for?

Use code EBD25

Our instructors

Partner

John Grant

John is a partner at MIDAS Aviation, providing marketing intelligence, data and strategic advice to the industry. He was formerly Executive Vice President at OAG, the world’s leading aviation data supplier, and prior to that was Managing Director of a UK based aviation consultancy that was twice voted the UK’s best aviation practice by the UK Airport Operators Association. John continues to work with OAG on major consultancy projects and provides industry support and strategic advice to OAG management. A regular speaker at industry events such as World Routes, PATA Conferences and ACI events, John is also an industry advisor to the British Broadcasting Company (BBC) and regular appears on business channels such as BBC World News, CNN and Bloomberg. John also has regularly acted as a guest lecturer and regularly delivers training courses and interactive workshops to clients all round the world. In his successful consultancy career John has worked around the globe on major strategic projects including Malaysia Airports as a retained consultant for more than ten years, Lima Airport Peru, Amsterdam Schiphol, Perth Western Australia and for Frankfurt Airport on their overseas investment assets.

Instructor

René Armas Maes

René began his career as a Senior Analyst at Simat, Helliesen & Eichner based in New York City where he consulted global airlines, regional carriers, ULCC operators, airports, tourism boards and Fortune 500 corporate aviation clients. His expertise areas include commercial strategy, business restructuring, strategic planning, cost reduction, and revenue growth. In addition, René is an airline, airport and hospitality industry instructor. He has developed and taught air transportation courses on behalf of IATA and Airport Council International including Airline leading practices, route forecasting, cost containment strategies, strategic planning, air connectivity and financial management. Moreover, he is a regular guest speaker at Embry-Riddle Aeronautical University both US and Asia campuses.

Partner

Becca Rowland

Rebecca is a Partner at MIDAS Aviation, a specialist aviation consultancy and part of AviaDev Consult. She works particularly with airports and their stakeholders to understand what the future holds and to make it happen. Projects include air service development, market analysis, traffic forecasting, strategy and performance benchmarking. Rebecca is highly numerate and articulate and has spent 30 years working in and with companies across the air transport sector, providing analysis and strategic thinking. Before moving into consultancy, Rebecca worked at two US airlines, Vancouver Airport and for IATA. She writes extensively on current trends in aviation and has also been instrumental in the creation of several industry benchmarking studies including the IATA Airport Monitor (now known as Airport Service Quality - ASQ and run by ACI), the OAG Punctuality League and OAG Megahubs Index. Rebecca has an MBA from City University in London and a BSc in Physics. Rebecca also regularly delivers workshops and training sessions for clients and at industry events, and has a regular guest lecturer slot sharing industry insights, tools and techniques to undergraduate air transport students at a UK university.

What else do you need to know?

In order to make this course accessible, the price is $395. This buys access for one individual to 6 hours of learning and unparalleled insights from our team. You need to complete the course within 3 months. Once you complete the course you'll receive a OAG accredited certificate and unlock access to our team of specialists for a bespoke 30 minute session. When you click to book, you'll be asked to register your details and set up an account. Once you do this, you'll receive an email confirming your log in details.

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